2014-12-18 / Business

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Meijer and Huggies to donate to diaper drive

GRAND RAPIDS — For the second consecutive year, Meijer will donate up to $10,000 and Huggies will donate 150,000 diapers to the National Diaper Bank Network this holiday season.

The diaper drive is undertaken through the Huggies Every Little Bottom program which helps ensure babies throughout the Midwest have adequate supplies of diapers.

The Meijer collaboration will provide enough diapers to cover 25,000 little bottoms for one day.

“Buying diapers can be burdensome for some of our customers, especially during the holidays,” said Lynn Hempe, group vice president of softlines for Meijer. “We’re pleased to support the Huggies Every Little Bottom program once again this season to help ease that stress so babies have the diapers they need.”

The program aims to raise awareness of diaper need, and has donated more than 130 million diapers since 2010.

Meijer will donate $1 for every package of Huggies sold, up to $10,000. Huggies will donate up to 50,000 diapers to three diaper banks in the retailer’s five-state footprint, including the Mid-Michigan Diaper Bank in Lansing, Nestlings Diaper Bank in Holland and St. Bernadette Diaper Bank in Prospect, Ky.

The program will run through Jan. 3.

“The holidays are the perfect time to think about others and give back, so this is an easy way for Huggies to help provide diapers for babies in need,” said Aric Melzl, brand director for Huggies and board member of the National Diaper Bank Network.

“Meijer is renowned for its loyalty to the families and communities it serves,” said Joanne Goldblum, National Diaper Bank Network executive director and founder. “The partnership with Huggies further elevates awareness of diaper need as a serious, yet often hidden, consequence of poverty. The dollars generated will help keep more babies clean, dry and healthy.” — L.R.

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