2013-01-17 / Business

New dealership center invites inspired sales

BY RHONDA S. SANDERS
810-452-2665 • rsanders@mihomepaper.com


Larry White, executive vice president at Patsy Lou Automotive Group, is surrounded by motivational graphics in the new Business Development Center which is designed to be an inspirational place to relax and have fun while working on improved sales. 
Photo by Rhonda S. Sanders Larry White, executive vice president at Patsy Lou Automotive Group, is surrounded by motivational graphics in the new Business Development Center which is designed to be an inspirational place to relax and have fun while working on improved sales. Photo by Rhonda S. Sanders FLINT TWP. — After touring a Business Development Center at a General Motors dealership in the Detroit-area, staff from Patsy Lou Automotive Group decided they did not want a formal, high-tech atmosphere that employees have to be prodded to use.

Instead, the new BDC unveiled at Patsy Lou about a week ago is a relaxing, inviting place with motivational signs and symbols throughout.

The centerpiece is a colorful floor-toceiling graphic dubbing the place “Patsy’s Pub.’’ It artfully conceals a door leading to a spacious conference room still under construction.

Graphics of book jackets from best-selling motivational books occupy one corner of the room, creating a mock bookshelf.

In another corner, a cafe offers amenities including a soda vending machine, refrigerator, small appliances, sink, cabinets and upholstered booths. The area is suitable for both employee use and hosting catered events for business visitors, said Larry White, executive vice president for Patsy Lou Automotive Group.

Recently-hired Business and Development staff occupy six of eight newly renovated offices flanking both sides of this new marketing and development hub.

A massive, refurbished antique shoeshine stand at the entrance gives a permanent spot to a vendor who has long plied his trade at all the buildings on the dealership campus at Linden and Corunna Road. The shoeshine stand has a motivational wall sign lauding the correlation between polished shoes and successful business.

Other walls near the entrance quote business mottoes of both Don Williamson and Patsy Lou Williamson, owner of the dealership. White’s favorite business motto adorns a wall at the back of room.

Words like dream, be happy and laugh are conveyed by stand-up wooden signs placed around the room. A Three Stooges poster injects some humor.

On the serious side are full-color GM vehicle booklets stacked on tables in the lounge area. Glass-tops tables placed around the room are designed to showcase the latest information about sales, service, coupons, incentives and more. A large wall calendar communicates info about monthly dealership and community events.

And what White calls a “Go Board” contains sales leads from potential customers who have contacted the dealerships by internet or telephone.

An iPad is affixed to a Mobile Application Station which allows sales people to obtain information about all cars in GM’s inventory. It is equipped with GM’s new Dealer Assistant Sales App which facilitates care sales anywhere and anytime.

Word play and subliminal messages are part of the effort to make the room naturally inviting for employees to want to come in and absorb information.

Return to top

Copyright © 2009-2018 The Davison Index, All Rights Reserved