2010-04-08 / Business

Davison DECA dominates competition

DAVISON — Students have dreams of being the best at something in their school, local area or state. When 59 of Davison’s marketing students were given this opportunity at the State DECA conference that was held March 12-14 at the Hyatt Regency Hotel in Dearborn, no one was sure how it would turn out.

The competition included 1,500 of the top marketing students from 90 local high schools. Out of the 59 Davison students who attended the state conference, a remarkable 42 of them received on-stage recognition. An amazing 33 of the students came away victorious as state champions and have the opportunity to attend the International DECA conference in Louisville, Kentucky April 23-28.

DECA is an international association of marketing students with 185,000 members across the United States and in Canada, Germany and the U.S. territories. I

The 33 students is a new school record for the Davison DECA club exceeding its previous best of 22 students. It's the fourth straight year Davison has had more than 20 students qualify for nationals by winning their individual or team events. This now puts this elite group of national qualifiers in the top percentile of marketing students from around the country. The size of the group will be one of the largest from around the country.

In Louisville, the international qualifiers will be competing against the best of the best 13,000 students from around the United States, Germany, Guam, Puerto Rico, Mexico and Canada.

Senior Brandon Burke was very excited for the chapter.

"It has been a great experience," said Brandon. "It was so much fun to see my friends go up on-stage and get recognized for their work. I can’t believe how many students we have going to nationals.

At the State Conference, Davison was awarded with three prominent awards. The chapter was awarded with the Gold Award, the highest level which can be received. President Ricci Covert and Vice-President Tierney Schlager presented the chapter awards program which detailed the group’s outstanding program of work. The Diamond Level Membership award was also presented to the chapter and was given based on its 100 percent membership and exceptional activities during DECA week.

The Cardinal Shop, the program’s school store, was also acknowledged as a Gold Re- Certified School Based Enterprise.

The chairpersons for the project, Tess Niedzielski, Candace Schmidt, and Brandon Thornburg, received on stage recognition for their excellent work on this project.

Ten Davison teams won first place in the state in written competitions.

Students in these events completed 30 page written projects on various business topics ranging from promotional campaigns to international business plans.

The students then presented their plans to business people who served as judges.

Seniors Brandon Burke, Alex Fredwall and Casey Smith won for their Public Relations Project on an anti-texting while driving campaign. Seniors David Brocklehurst, Ryan Mullin and Alex Theodoroff defeated all competitors in the Entrepreneurship Written event. Senior Kristina Brown won the Community Service event with the chapter's work on the Cool to Care project.

Seniors Shane McAuliffe and Jordan Stefanko dominated the field in the Buying & Merchandising Marketing Research event detailing their project on the Guitar Center. Sophomore Emma Frusti won the Financial Marketing Research event with her marketing plan for Citizens Bank. Senior Kaitlynn Knopp defeated all competitors with her business, Cashmere Magazine, in the Entrepreneurship Participating event. Juniors Jessica Opila and Cassie Waterson were victorious with International Business Plan on J & C Environmental.

Seniors Mackenzie Gist, Mallory Rivard and Chelsey Spinney won the Internet Business plan category with their business, Go Go Groceries.

Senior EJ O’Mara and Sophomore Christy Burke triumphed in the Entrepreneurship Written category with the business plan on Sail USA.

Seniors Courtney Panter and Kelsie Weidenhammer won with their Creative Marketing project on the issues with teen finance at Davison High School.

A number of other members also received recognition at the conference.

During the conference, $250,000 in stock, cash and scholarships will be presented to DECA international winners by the major corporat ions that support DECA activities. — G.G.

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